New distribution agreement

Pessl Instruments GmbH signs distribution agreement with SDF S.p.A.

Pessl Instruments GmbH enters into a collaboration with SDF S.p.A. to supply IOT (Internet of Things) weather stations to the German, Italian, French, Dutch, Luxembourg, Belgian and Swiss market.

Pessl Instruments GmbH, a global manufacturer and leading provider of advanced agricultural technology solutions under the METOS brand enters into a distribution agreement for key European markets with SDF S.p.A., a leading manufacturer of tractors, combines and viticulture harvesters. The goal of this collaboration is to supply SDF equipment users with a new set of solution for actionable information based on AI (artificial intelligence) for real time management. The objective is to manage better field access with machinery based on sensor information, help with remote information on ideal seeding-spraying-harvesting weather in order to reduce risk and help users with better resource management.

The agreement will incorporate Pessl Instruments’ latest technology product LoRAIN which was only launched this year in spring.

“The collaboration with SDF is an important step in Pessl Instruments’ strategy of risk mitigation for farmers by using in-field sensors to make farm machinery/tractors/combines more intelligent with weather and soil moisture information,” said Gottfried Pessl, CEO and Founder of Pessl Instruments. “We are very confident that with the strong footprint of SDF in the European industry we can deliver to our joint customers better user experiences and solve many of the challenges they face today”, added Gottfried Pessl.

“This collaboration” – said Lodovico Bussolati, CEO of SDF – “allows us to consolidate our offer in terms of new digital systems that help farmers to improve the productivity of their work. Pessl Instruments represents an important partner that well integrates into our own portfolio with its weather tools and technologies”.

The distribution agreement was signed at AGRITECHNICA, Hannover, Germany, on November 11, 2019, at the Press Conference that was held in Convention Center (CC), Room Frankfurt.

Gottfried Pessl

For more than 35 years, Pessl Instruments has been offering tools for informed decision-making. A complete range of wireless, solar powered monitoring systems under the METOS® brand, and an online platform FieldClimate are applicable in all climate zones and can be used in various industries and for various purposes – from agriculture to research, hydrology, meteorology, flood warning, snow removal and many more.
Over the years, iMETOS® has become a global brand with local support and has managed to reach out to almost every corner of the world. The iMETOS® brand lasts longer, performs better, is easier to use and offers you the lowest total cost of ownership.

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Neža Rustja
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About SDF

SDF, whose main headquarters is in Treviglio (BG), is one of the world’s leading manufacturers of tractors, harvesters and diesel engines. Its products are distributed under the brands DEUTZ-FAHR, SAME, Lamborghini Trattori, Hürlimann and Grégoire. The tractor range offers outputs of between 25 and 336 HP, while the harvester range goes up to 395 HP. SDF has 8 production plants, 12 commercial branches, 2 joint ventures, 155 importers and over 3,100 dealers worldwide and a global workforce of more than 4,200 employees. In 2018, the company registered a turnover of €1.37 billion, with an EBITDA of 9%.

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