{"id":58159,"date":"2024-01-16T11:53:38","date_gmt":"2024-01-16T11:53:38","guid":{"rendered":"https:\/\/metos.global\/?p=58159"},"modified":"2024-02-09T09:06:44","modified_gmt":"2024-02-09T09:06:44","slug":"new-age-of-agriculture-exploring-the-global-field-id-initiative","status":"publish","type":"post","link":"https:\/\/metos.global\/de\/new-age-of-agriculture-exploring-the-global-field-id-initiative\/","title":{"rendered":"Neues Zeitalter der Landwirtschaft: Erkundung der Global Field ID Initiative am WEF Davos 2024 f\u00fcr eine nachhaltige und sichere Nahrungsmittelproduktion und Klimaschutz"},"content":{"rendered":"
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Weltwirtschaftsforum 2024 in Davos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Neues Zeitalter der Landwirtschaft: Die Erforschung der globalen <\/strong>FieldID\u2122. Initiative am WEF Davos 2024 f\u00fcr nachhaltige und sichere Nahrungsmittelproduktion und Klimaschutz<\/strong><\/b><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Weiz (\u00d6sterreich), 16. Januar 2024
Autor:<\/strong> Gottfried Pessl, Gesch\u00e4ftsf\u00fchrer und Gr\u00fcnder von Pessl Instruments\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gestern war ich zum ersten Mal in meinem Leben anl\u00e4sslich des Weltwirtschaftsforums (WEF) in Davos und war erstaunt \u00fcber die Stimmung in diesem verschneiten Alpendorf in der Schweiz, nahe der \u00f6sterreichischen Grenze.<\/p>

Das diesj\u00e4hrige Thema des Weltwirtschaftsforums 2024 in Davos lautet \"Rebuilding Trust\" (Wiederaufbau des Vertrauens) und unterstreicht die Notwendigkeit, angesichts gro\u00dfer Bedrohungen wie Desinformation, extremer Wetterereignisse, Klimawandel und zunehmender geopolitischer Krisen das Vertrauen wiederherzustellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Jahrestagung des Weltwirtschaftsforums<\/strong> in Davos hat in den letzten f\u00fcnfzig Jahren Schl\u00fcsselereignisse der Weltgeschichte aufgegriffen, vom Fall der Berliner Mauer bis zum Aufstieg der wirtschaftlichen Globalisierung. Wir hoffen, dass 2024 ein weiterer positiver EUREKA-Moment sein wird, der uns hilft, zu mehr Vertrauen und Zusammenarbeit zur\u00fcckzufinden, um unsere wichtigsten anstehenden Probleme zu l\u00f6sen: Klimawandel und Ern\u00e4hrungssicherheit<\/strong>.<\/p>

Ich war sehr erfreut, zu einem Arbeitsessen eingeladen zu werden, das von Yara International, einem der gr\u00f6\u00dften D\u00fcngemittelhersteller der Welt, organisiert wurde. Yara International produziert, vertreibt und verkauft Minerald\u00fcnger auf Stickstoffbasis und verwandte Industrieprodukte.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ziel des Abendessens war es, gemeinsam mit anderen Branchenf\u00fchrern, NROs und Regierungen neue Ideen zu entwickeln. Der Schwerpunkt lag auf Die weltweite Feld-ID <\/strong>Initiative.<\/p>

Die Idee ist ebenso revolution\u00e4r wie die Einf\u00fchrung der Internet-IP-Adresse. VARDAs globale Feld-ID<\/a><\/span>\u00a0ist ein API-basiertes System, das jeder landwirtschaftlichen Parzelle eine eindeutige ID-Nummer zuweist, die eine weltweite Identifizierung der landwirtschaftlichen Parzellen erm\u00f6glicht. So k\u00f6nnen Landwirte, Banken, Versicherer, Regierungen, Lebensmittelunternehmen, Superm\u00e4rkte, Verbraucher usw. diese grundlegenden Informationen nutzen, um die R\u00fcckverfolgbarkeit zu verbessern, die Abl\u00e4ufe in den Betrieben zu optimieren, eine nachhaltige Lebensmittelkette zu schaffen, die Zusammenarbeit in gro\u00dfem Ma\u00dfstab zu f\u00f6rdern und die Privatsph\u00e4re zu sch\u00fctzen.<\/p>

An meinem Tisch diskutierte ich bei einem k\u00f6stlichen vegetarischen Abendessen intensiv \u00fcber diese anstehenden Probleme mit einem leitenden Angestellten von Rabobank<\/a><\/span>der CEO von Schweizer RE<\/a><\/span>, gesch\u00e4ftsf\u00fchrender Gesellschafter bei Bain & Unternehmen<\/a><\/span> (ein weltweit t\u00e4tiges Unternehmensberatungsunternehmen), der Sonderbeauftragte des US-Pr\u00e4sidenten f\u00fcr den Klimawandel - David Livingston - und der Gr\u00fcnder und CEO von Vivent<\/a><\/span>einem in der Schweiz ans\u00e4ssigen Deep-Tech-KMU.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Das Fazit der Diskussion war eindeutig: Zusammenarbeit zwischen den verschiedenen Interessengruppen ist entscheidend<\/strong>.<\/p>

Halten Sie es einfach, leicht und vollautomatisch. Sicherstellen, dass es Landwirte im Mittelpunkt<\/strong>Sie haben die Kontrolle dar\u00fcber, wie Informationen flie\u00dfen. Die Regierungen m\u00fcssen den Rahmen vorgeben, der von allen Beteiligten in der Wertsch\u00f6pfungskette akzeptiert wird.<\/p>

Ein gro\u00dfer Dank geht an Svein Tore Holsether, den CEO von Yara International, und Davide Ceper, den CEO von VARDA, f\u00fcr die Organisation dieser Veranstaltung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Es wurden die folgenden Aktionspunkte vereinbart:<\/em><\/span><\/p>

  1. Schlie\u00dfen Sie sich einer Kerngruppe f\u00fcr eine 3-5-monatige Co-Creation-Phase an.<\/li>
  2. Mobilisierung von Engagement und Ressourcen der F\u00fchrungskr\u00e4fte.<\/li>
  3. Mitwirkung an einem Beratungsprozess.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Pessl Instruments und ich, als CEO und Gr\u00fcnder, werden mit vollem Engagement auf diese gemeinsamen Ziele hinarbeiten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    World Economic Forum 2024 in Davos New Age of Agriculture: Exploring the Global FieldID\u2122 Initiative at WEF Davos 2024 for Sustainable and Secure Food Production and Climate Action Weiz (Austria), 16th January 2024Author: Gottfried Pessl, CEO and Founder of Pessl Instruments\u00a0 Yesterday, I was in Davos for the World Economic Forum (WEF) for the first […]<\/p>\n","protected":false},"author":2,"featured_media":58182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2,154,12],"tags":[629,625,628,626,198,456,255,627],"class_list":["post-58159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pessl-blog","category-press","tag-climate-action","tag-davos","tag-food-production","tag-global-field-it","tag-metos-by-pessl-instruments","tag-metosbypessl","tag-sustainable-agriculture","tag-wef-davos-2024","entry","has-media"],"yoast_head":"\nNew Age of Agriculture: Exploring the Global Field ID Initiative at WEF Davos 2024 for Sustainable and Secure Food Production and Climate Action - METOS by Pessl Instruments<\/title>\n<meta name=\"description\" content=\"Exploring the Global Field ID Initiative at WEF Davos 2024 for Sustainable and Secure Food Production and Climate Action. 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